LOCAL SPONSORS
New agents · Your first two years · Massachusetts
Start for $49 a month. We’ll walk you through every step.
A six-step ladder that follows your real journey. First we build your brand and your book of business. As leads start calling, you add AI call answering and showing booking. Once you’re closing deals, you add reviews and past-client follow-up. Launchpad, at $249 a month, is everything at full strength, and your price is locked for as long as you stay. Your $49 is locked for your first 6 months, and you only move up when you choose to. No setup fee, no contract.
Renews automatically. Cancel anytime. Terms
The New Agent ladder
Six steps, in the order you’ll need them
Every step includes guided onboarding, everything from the step below, a clear “what to do” for that step and what unlocks next. Extra minutes on any step are $0.25 each.
Step 1 of 6 · Build your book of business
Foundation
$49/mo
$49 locked for your first 6 months · up to 150 texts a month · no setup fee · month to month
- A 6-month guided program with a monthly check-in and small wins to look for
- Social posts and content for your approval, 2 a week: listing-style posts, market updates and “new agent” posts
- Personal branding: your bio, social profiles and Google Business Profile, set up with you
- A lead capture page with a lead magnet, such as a first-time buyer checklist
- Open house sign-in with consent wording, plus same-day follow-up to visitors who opted in
- An “I’m in real estate now” campaign to friends and family who opted in
- Missed-call text-back (once texting is approved)
What to do on this step: Finish your bio and Google profile in week 1, approve your first posts, send your sphere campaign and run your first open house with the sign-in.
What unlocks next: Connect adds AI call answering, lead qualifying questions and 3 posts a week. You move up only when you choose to, usually once leads start calling. There’s no automatic price change at month 6.
Start for $49Renews automatically. Cancel anytime. Terms
Step 2 of 6 · Leads start calling
Connect
$89/mo
75 AI call minutes · no setup fee · month to month
- Everything in Foundation
- AI call answering in your brokerage’s name, 8am to 8pm, 75 minutes
- Lead qualifying: timeline, financing, area and price range
- A text summary of every lead, right after the call
- 3 social posts a week
What to do on this step: Read each lead summary and call the ready-to-move leads back the same day. Tell us which questions to add.
What unlocks next: Grow adds 24/7 answering, showings booked to your calendar and nurture texts. Move up when you’re booking showings or getting calls after 8pm.
Start at Connect, $89/moRenews automatically. Cancel anytime. Terms
Step 3 of 6 · Turn calls into showings
Grow
$129/mo
150 AI call minutes · no setup fee · month to month
- Everything in Connect
- 24/7 answering, 150 minutes
- Showings booked straight to your calendar
- Nurture texts for long-timeline leads who opted in
What to do on this step: Keep your showing openings current, and flag leads who are 6 months or more out so nurture starts on its own.
What unlocks next: Momentum adds 200 minutes, 4 posts a week and short videos. Move up when you take your first listing or want more reach.
Start at Grow, $129/moRenews automatically. Cancel anytime. Terms
Step 4 of 6 · Stand out with your first listings
Momentum
$169/mo
200 AI call minutes · no setup fee · month to month
- Everything in Grow
- 200 minutes
- 4 social posts a week
- Short listing and market videos made from your own photos and clips
What to do on this step: Send us photos you have the rights to and approve your videos from your phone.
What unlocks next: Closing adds review requests, just-sold kits and past-client check-ins. Move up when your first deal closes.
Start at Momentum, $169/moRenews automatically. Cancel anytime. Terms
Step 5 of 6 · You’re closing deals
Closing
$199/mo
250 AI call minutes · no setup fee · month to month
- Everything in Momentum
- 250 minutes
- Review requests after every closing
- Just-sold kits: posts, a photo carousel and texts
- Monthly check-ins to past clients who opted in
What to do on this step: Tell us each closing date so the review request and just-sold kit go out on time.
What unlocks next: Launchpad adds 350 minutes, full nurture, 5 posts a week, listing launch kits, Google profile care, a monthly report and a coaching check-in, at a price locked for as long as you stay.
Start at Closing, $199/moRenews automatically. Cancel anytime. Terms
Step 6 of 6 · Everything, at full strength
Launchpad
$249/mo
350 AI call minutes · no setup fee · month to month
- Everything in Closing
- 24/7 answering, 350 minutes
- Full nurture for every lead stage, from first call to past client
- 5 social posts a week, plus short videos
- Listing launch kits for every new listing
- Google Business Profile care: posts, photos and review replies
- Monthly report: calls, leads, showings, posts and reviews
- Monthly coaching check-in call with our team
- $249/mo locked for as long as you stay
What to do on this step: Use your monthly check-in to set next month’s focus: more listings, more buyers or more past-client business.
What unlocks next: This is the top of the ladder. Your price stays $249 a month for as long as you stay subscribed.
Start at Launchpad, $249/moRenews automatically. Cancel anytime. Terms
Months 1 to 6 at $49
Your first six months, as a guided program
New agents start slowly, and that’s normal. Foundation is built for it: $49 a month, locked for your first 6 months, with a plan for each month, a monthly check-in and small wins to look for along the way.
Month 1
Your brand
Setup call, bio, social profiles and Google profile, and your first posts approved.
Small win: your profiles are live and your first post is out.
Month 2
Your content habit
A 10-minute weekly routine to approve posts, and your lead capture page and lead magnet go live.
Small win: a full month of posts, every week.
Month 3
Your sphere campaign
Contacts loaded and opt-ins marked, then your “I’m in real estate now” campaign goes out.
Small win: your first replies from people you know.
Month 4
Open houses
Sign-in with consent wording and same-day follow-up to visitors who opted in.
Small win: your first sign-ins followed up the same day.
Month 5
First leads
Leads from your capture page, sign-ins and calls, with a simple way to follow up on each one.
Small win: your first lead you can trace back to your own marketing.
Month 6
First showings
We look at your activity together and plan what comes next.
Small win: your first showing booked with someone who found you.
What happens at month 6? Nothing you didn’t choose.
There’s no automatic price jump. If you’re ready, move to Connect at $89. If you’re not, stay at $49 a little longer. If real activity shows you might be ready sooner, such as calls you can’t answer, we send a friendly heads-up and only change your step with your OK.
Once texting is approved, Foundation includes up to 150 texts a month for text-back, open house follow-up and your sphere campaign. If you get close, we tell you first. Nothing extra is charged without your approval. Small wins are things to look for, not promises.
Add-on · Coming soon
Hot Leads: your daily call list, best first
Coming soon. Join the waitlist to hear when it opens.
About 1,000 prospects a month, ranked hot-first.
Scripts and a daily plan, 8am to 8pm.
Email in your name, then texting and booking.
Not available to buy yet. We suggest adding it in month 2 or 3.
What you get
- About 1,000 prospects a month in the area you choose, built from free Massachusetts parcel data (MassGIS), registry of deeds and probate filings, and neighborhood records
- Expired and FSBO files you export from your own REDX or Landvoice account, if you have one, added to your list (we can’t resell vendor data)
- Ranked hot-first: expired or withdrawn listings, recently delisted homes, long-time owners, absentee owners and probate or life events from public filings
- A daily call list with the best prospects at the top, plus call scripts and a simple calling plan
- Phone and email lookups for the top-ranked prospects, every phone number checked against the National Do Not Call list and a litigator list
- A short email sequence in your name to prospects with an email, with your real postal address, your brokerage’s name, honest subject lines and a clear unsubscribe that we honor
- When a prospect replies, fills out your form or calls back, Eight Eye’s texting, answering and booking take over
For any New Agent step, Solo Agent or Team. We suggest turning this on in month 2 or 3, once your brand and content habit are in place.
What you do, and what we never do
What you do
- Make the calls yourself, between 8am and 8pm
- Set up your free National Do Not Call registry access (we walk you through it and scrub on your behalf)
- Mark each call’s outcome in your list so we keep it clean
What we never do
- No AI calls to prospects
- No texts to anyone who hasn’t opted in
- No calls or emails to anyone who asked us to stop
Compliance notes, honestly
- Your own National Do Not Call access: each agent registers with the FTC for their own access. It’s free for up to 5 area codes. Eight Eye scrubs your list as your service provider.
- Massachusetts Do Not Call list: the state list costs $1,100 a year per telephone solicitor (source: Mass.gov, Office of Consumer Affairs and Business Regulation) and may apply to you. Check with your broker or an attorney before you start calling.
- Calling hours: Massachusetts allows these calls only between 8am and 8pm.
- Texting: only to people who have given consent. Hot Leads prospects are called by you or emailed, never texted cold.
- Email: follows CAN-SPAM and Massachusetts real estate advertising rules, including your brokerage’s name.
- Prospects, not promises: we don’t promise any number of interested leads, appointments or deals.
General information, not legal advice. We recommend each agent or brokerage have an attorney review cold calling and email plans.
More add-ons
Add-ons that fit each step
Each card shows the step where it starts to make sense.
Get leads
Paid Ads Manager
Facebook, Instagram and Google ads, run for you
Renews automatically. Cancel anytime. Terms
Details
We set up and run your Facebook, Instagram and Google ads; you pay the ad platforms directly and set the budget.
- Campaign setup on Meta (Facebook and Instagram) and Google in your own ad accounts
- Ads for listings, open houses, home value offers and your guides
- Lead forms with clear consent, sent straight into your Eight Eye follow-up
- Weekly tuning and a monthly report of spend, clicks and leads
Buyer Relocation Guide Funnel
Town guides for buyers moving to your area
One-time charge. Terms
Details
Town guides for up to 3 towns, a landing page and a 5-email welcome series for out-of-area buyers who sign up.
- A relocation guide for up to 3 towns you serve: commute, schools data from public state sources, property tax rates and things to do, with sources listed
- A landing page where buyers request the guide, with clear email consent
- A 5-email welcome series in your name to people who request it, with your postal address and unsubscribe
- New sign-ups texted to you and added to your Eight Eye follow-up
Win listings
Seller CMA and Home Value Report
A seller-ready pricing report in 1 day
One-time charge. Terms
Details
A seller-ready comparative market analysis and listing presentation, built from comps you pull from your MLS, ready in 1 business day.
- Comps you export from your own MLS (we never log in to your MLS), organized with adjustments shown line by line
- A suggested price range with the reasoning written out, for you to review and set
- An estimated seller net sheet
- A branded listing presentation deck with your brokerage's name
- A one-page home value summary you can leave with the seller
Single-Property Website
A web page and QR code per listing
One-time charge. Terms
Details
A dedicated web page for one listing with photos, details, a map, a QR code and a showing request form, live in 2 business days.
- A single-property page with your photos, description, features and map
- A showing request form with clear consent wording, connected to your Eight Eye booking
- A QR code for your sign, flyers and open house
- Your brokerage's name and the Equal Housing Opportunity statement
- Live for 90 days, then switched to a "sold" page you can keep
Close and keep
Transaction Coordination Assistant
Every deadline tracked, offer to closing
One-time charge. Terms
Details
From signed offer to closing: a deadline calendar, a document checklist and on-time reminders to you and your client.
- Key dates pulled from your offer and purchase and sale agreement: inspection, mortgage commitment, appraisal, closing
- A shared deadline calendar and document checklist
- Reminders to you 3 days and 1 day before each deadline
- Status updates to your client, by email or by text if they agreed to texts
- A closing-day checklist
Weekly Market Update Newsletter
A weekly market email in your name
Renews automatically. Cancel anytime. Terms
Details
A short weekly email with local market numbers and your take, sent in your name to contacts who opted in.
- A weekly email for your farm area: new listings, price changes and sales, from stats you export from your MLS or public monthly reports, sources cited
- A short note in your voice, which you approve each week
- Sent to up to 1,500 contacts who opted in, with your postal address, brokerage name and unsubscribe
- A monthly report of opens and replies; replies routed to you
Show all add-ons (10)
Get leads
Local SEO Pack
Show up when people search your towns
One-time charge. Terms
Details
Get found beyond Google Maps: town pages for your site, your free real estate and directory profiles set up and consistent.
- 4 town or neighborhood pages for your website (or hosted by Eight Eye), written for buyers and sellers searching those areas
- Up to 10 free profiles set up or cleaned up in your own name: Zillow, Realtor.com, Homes.com, Bing Places, Apple Business Connect, Yelp, Nextdoor and others
- The same name, address and phone everywhere
- Search-friendly page structure and data on your pages
- A 90-day check of what's showing up
Expired and FSBO Mail Campaign
Letters and postcards to expired and FSBO owners
Renews automatically. Cancel anytime. Terms
Details
Letters and postcards to expired and FSBO homeowners, designed and mailed for you; printing and postage billed at cost.
- A letter and postcard series written in your voice, with your brokerage's name
- Up to 200 pieces a month to homeowners from your own REDX or Landvoice exports or your Hot Leads list once it opens
- Mailed through a print and mail service; printing and postage billed to you at cost
- A QR code to your home value page so responses come into Eight Eye
Bilingual Marketing (Spanish or Portuguese)
Your marketing in Spanish or Portuguese
Renews automatically. Cancel anytime. Terms
Details
Your marketing in Spanish or Portuguese each month, checked by a fluent reviewer before anything goes out.
- Up to 8 social posts a month in Spanish or Portuguese
- Listing descriptions and open house flyers in the second language
- One landing page in the second language
- Every piece checked by a fluent reviewer before you approve it
Close and keep
Sphere Database Cleanup
Your contacts cleaned, tagged and consent-marked
One-time charge. Terms
Details
Your contacts, cleaned up and ready to use: up to 1,000 contacts de-duplicated, tagged and marked with who agreed to what.
- Up to 1,000 contacts from your phone, email and spreadsheets, combined and de-duplicated
- Tags for past clients, sphere, leads and vendors
- Consent status for each contact: who agreed to texts, to emails, or neither
- Homeowner details from free public records, such as property address and year bought
- Imported into your CRM or a Google Sheet, plus a consent-friendly invite you can send to people who haven't opted in
Add any of these on any step. None of them changes your step’s price.
Compliance and costs
Every add-on follows the same rules as our plans: no automated calls or texts to anyone who hasn’t given consent, CAN-SPAM-compliant email with your postal address and unsubscribe, Fair Housing-safe ads and copy (housing ads run in the platforms’ housing categories, with no targeting by protected traits), and your brokerage’s name on every ad and piece of marketing. Ad spend, printing and postage are paid by you, at cost. We don’t promise any number of leads or deals.
Full details for each add-on are on the real estate page.
Hand-holding on every step
Your first 30 days, walked through with you
Day 1
Setup call
We connect your number, calendar and brokerage details, and agree on your goals for the first month.
Week 1
Your brand
Bio, social profiles and Google Business Profile, done together, plus your first posts ready to approve.
Week 2
Your lead capture
Lead capture page and lead magnet go live, and we load your contacts and mark who opted in.
Week 3
Your sphere and open house
Your “I’m in real estate now” campaign goes out and your open house sign-in is ready.
Week 4
Your content rhythm
A month of posts planned, and a simple weekly routine for approving them from your phone.
Day 30
Review call
We go through your first month, tune your setup and tell you honestly whether the next step is worth it yet.
After day 30: a short weekly text with your next to-do, a step-up call every time you move up, and help any time at support@eighteye.ai or (774) 613-1135.
Small conveniences that add up
Nothing to redo
Moving up keeps your number, call flow, contacts, templates and post history exactly where they are.
No surprise bills
We text you at 80% of your minutes. You choose: pay $0.25 per extra minute or move up a step.
One message to change
Email or call and we switch your step, usually the same business day, prorated by Stripe.
Posts waiting for you
Your posts are drafted and queued. Approve them from your phone, and they go out with your brokerage’s name.
A price that stays put
Reach Launchpad and your $249 a month is locked for as long as you stay.
Your data, always
Your contacts, summaries and posts are yours, and we’ll export them on request. Cancel any month.
Compare
Six steps. Start where you are.
Move up only when you choose to.
Start here
Step 1 · Foundation
$49/mo
Build your book of business.
- 2 posts a week
- Bio, profiles and Google setup
- Lead capture page and text-back (once texting is approved)
$49 locked for your first 6 months · up to 150 texts a month
Renews automatically. Cancel anytime. Terms
Step 2 · Connect
$89/mo
Leads start calling.
- AI answering, 8am to 8pm
- 75 minutes and lead summaries
- 3 posts a week
75 AI call minutes
Renews automatically. Cancel anytime. Terms
Step 3 · Grow
$129/mo
Turn calls into showings.
- 24/7 answering, 150 minutes
- Showings booked to your calendar
- Nurture texts to opted-in leads
150 AI call minutes
Renews automatically. Cancel anytime. Terms
Step 4 · Momentum
$169/mo
Stand out with your first listings.
- 200 minutes
- 4 posts a week
- Short listing videos
200 AI call minutes
Renews automatically. Cancel anytime. Terms
Step 5 · Closing
$199/mo
You’re closing deals.
- 250 minutes
- Review requests after closing
- Just-sold kits and past-client check-ins
250 AI call minutes
Renews automatically. Cancel anytime. Terms
Price locked
Step 6 · Launchpad
$249/mo
Everything, at full strength.
- 350 minutes and full nurture
- 5 posts a week and Google care
- $249 locked as long as you stay
350 AI call minutes
Renews automatically. Cancel anytime. Terms
Part-time assistant
$2,415/mo
20 hours a week, their hours only (source: BLS, May 2025)
New Agent ladder
from $49/mo
AI call answering from $89/mo
See full comparison
| What’s included | Foundation $49/mo | Connect $89/mo | Grow $129/mo | Momentum $169/mo | Closing $199/mo | Launchpad $249/mo |
|---|---|---|---|---|---|---|
| Social posts and content (Instagram and Facebook) | 2/week | 3/week | 3/week | 4/week | 4/week | 5/week |
| Personal branding and Google profile setup | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lead capture page and lead magnet | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Open house sign-in and follow-up | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sphere “I’m in real estate now” campaign | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Missed-call text-back (once texting is approved) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI call answering | 8am to 8pm | 24/7 | 24/7 | 24/7 | 24/7 | |
| AI call minutes | 75 | 150 | 200 | 250 | 350 | |
| Lead qualifying and text summaries | ✓ | ✓ | ✓ | ✓ | ✓ | |
| Showings booked to your calendar | ✓ | ✓ | ✓ | ✓ | ||
| Nurture texts to opted-in leads | Long-timeline | Long-timeline | Long-timeline | Full | ||
| Short videos | ✓ | ✓ | ✓ | |||
| Review requests after closing | ✓ | ✓ | ||||
| Just-sold kits and past-client check-ins | ✓ | ✓ | ||||
| Listing launch kits | ✓ | |||||
| Google profile care, monthly report, coaching check-in | ✓ | |||||
| Guided onboarding and step-up calls | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Price locked for as long as you stay | ✓ |
Secure checkout via Stripe. Prices in USD, billed monthly. No setup fee. Social posting goes to an Instagram business or creator account and a Facebook Page. Experienced agent or team? See Solo Agent, Team and Brokerage.
Assistant figure: about $2,415/month in wages for 20 hours a week at the Massachusetts median of $27.86/hour. Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, Massachusetts median hourly wage for secretaries and administrative assistants (except legal, medical and executive). Wages only, before payroll taxes or benefits.
Compliance built in from day one
- Consent for texting: campaigns, follow-up, nurture and check-in texts go only to people who opted in. No cold calls, no purchased lists, and STOP is honored on every text.
- Your brokerage’s name on every post, text, lead capture page and call greeting, in line with the board’s advertising rule (254 CMR 3.00(9)).
- Fair Housing: posts, pages and calls describe the property and the market, not the people, and questions about who lives in a neighborhood go to you.
- Photo rights: posts and videos use only photos and clips you have the rights to. MLS photos may be licensed for MLS use only.
- Recording and AI disclosure on every answered call, as Massachusetts requires (M.G.L. c. 272 §99).
- No promises we can’t keep: we don’t guarantee leads, deals or income.
General information, not legal advice. Check with your broker of record or an attorney.
Step 1 · $49/mo · No setup fee
Start with Foundation today
$49 a month, locked for your first 6 months. Your brand, your lead capture page, your sphere campaign, social posts and missed-call text-back (once texting is approved), set up with you on a call on day 1.
Renews automatically. Cancel anytime. Terms
Questions? (774) 613-1135 · support@eighteye.ai
Frequently asked questions
Who is the New Agent ladder for?
It’s built for licensed agents in roughly their first two years. Each step matches where you are: building your book first, then answering and booking leads, then reviews and past-client follow-up once you’re closing deals.
What happens after my first 6 months at $49?
Nothing changes unless you choose it. At month 6 we look at your activity together. If you’re ready, you can move to Connect at $89. If you’re not, you can stay at $49 a little longer. There’s no automatic price increase.
Will my price ever go up without asking?
No. Your $49 is locked for your first 6 months, and we only move you up a step with your approval. If activity shows you might be ready, we send a friendly heads-up first.
Is there a setup fee or a contract?
No setup fee and no contract on any step. It’s month to month and you can cancel any month.
What does “price locked” mean on Launchpad?
If you reach Launchpad through the ladder, your price stays $249 a month for as long as you stay subscribed, even if we raise the price for new customers later.
Why doesn’t Foundation include review requests?
Because you can’t use them yet. Foundation is about getting known and capturing leads. Review requests, just-sold kits and past-client check-ins are added on Closing, once you’re closing deals.
What if I use more minutes than my step includes?
Extra minutes are $0.25 each, the same rate as every Eight Eye plan. We text you when you reach 80% of your minutes so you can decide whether to move up a step.
How do I move up, or down?
Email support@eighteye.ai or call (774) 613-1135 and we switch your step, usually the same business day. Stripe prorates the difference, and we book a short step-up call to set up what’s new.
Do I need my broker’s approval?
Many brokerages review advertising and texting tools. Every post and text carries your brokerage’s name, and we’re happy to send your broker a short summary of the setup before you go live.
Will this get me more deals?
We can’t promise leads, deals or income, and we don’t. Eight Eye builds your presence, answers, books, follows up and posts for you. Winning the client is still your work.
Can I take my data with me?
Yes. Your contacts, call summaries and posts are yours, and we’ll export them on request. We want you to stay because it’s easier, not because leaving is hard.
See how Eight Eye can grow your business
Book a 20-minute demo. We’ll show you exactly how calls, bookings, follow-up and review requests would work for your business.
Book a Demo →