AI growth partner for agents, teams and brokerages · Massachusetts
Answer every sign call. Follow up with every lead. Stay in touch with your sphere.
Eight Eye answers your calls 24/7 in your brokerage’s name, books showings and listing appointments onto your calendar and follows up with the people who asked to hear from you, and posts your listings to Instagram and Facebook once you approve them. We set it up, run it and tune it every week, so you can stay with your clients.
LOCAL SPONSORS
Why the first conversation matters
88%
of buyers purchased through a real estate agent or broker.
67%
of first-time buyers interviewed only one agent (76% of repeat buyers).
26%
of buyers first contacted their agent by phone.
66%
of sellers used an agent who was referred to them or one they had worked with before.
Source: National Association of REALTORS®, 2025 Profile of Home Buyers and Sellers (buyers and sellers from July 2024 to June 2025). The agent who answers is often the only agent the buyer talks to.
What gets in the way, and what Eight Eye does about it
Sign calls you miss while showing
The AI usually answers on the first ring in your brokerage’s name, answers the listing details you approve, books the showing or a callback, and texts you the lead. Hang-ups show up in your summary with their number.
Plan: All plans
Slow first response to new callers
Every call is answered right away. It asks your qualifying questions (timing, pre-approval, areas, already working with an agent) and books a buyer consult.
Plan: All plans
Evening and weekend inquiries
Answered 24/7, with listing appointments and showings booked on Sunday night instead of Monday morning.
Plan: All plans
Scheduling and moving showings
Showings, consults and listing appointments go onto your calendar in the openings you allow, and can be moved to another allowed time. Agent-to-agent requests go to the listing agent.
Plan: All plans
Buyers and sellers who are a year out
People who asked you to keep in touch get polite follow-up texts on your schedule, with STOP on every message.
Plan: All plans
Listing posts and social content
Posts for new listings, open houses, just-solds and market updates, plus short listing videos and photo carousels from your own photos, on Instagram and Facebook. Nothing posts until you approve it.
Plan: Included in all plans
Past clients and your sphere
Just-sold and market posts keep you visible. The Brokerage plan adds a monthly message to opted-in past clients, written for your approval.
Plan: All plans / Brokerage
Review requests after closing
An honest review request after each closing, sent the same way to every client.
Plan: All plans
Open house sign-ins that go cold
Visitors who ticked a consent box get a same-day thank-you text and 2 follow-ups. Replies asking for a showing are booked or sent to you.
Plan: $99 per open house
A thin Google Business Profile
Details kept current, photos you supply, posts drafted for your approval and help replying to reviews.
Plan: Brokerage, or $199/mo
Leads passed around the office
Routing by listing, area or round-robin. The summary goes to the assigned agent, with a copy to the team lead or broker, and every call has a transcript.
Plan: Team and Brokerage
Evenings spent writing up calls
A short summary by email (and by text once texting is approved) after every call: who called, what they need and what was booked. We tune the answers every week.
Plan: All plans
What we don’t do: answer leads that arrive by email or inside a portal app, or handle transaction paperwork. We’d rather tell you now.
What Eight Eye answers and books
- Showings for your listings
- Buyer consultations
- Listing appointments with sellers
- Agent-to-agent showing requests, routed to the listing agent
- Rental inquiries, with move-in dates and requirements
- Open house questions
For solo agents, teams and brokerages
- Solo agents: stay in the showing. Calls are answered, booked and summarized while you work.
- Teams: one line, clear routing, and the team lead sees every lead.
- Brokerages: office lines covered, routing across agents, a monthly report on what came in and where it went, plus your Google listing and past-client campaign.
Example call flow: a call from a listing sign
- Eight Eye answers in your brokerage’s name and says the call is recorded and handled by an AI assistant.
- The caller is parked outside 14 Elm St and asks the price and whether it’s still available.
- It shares the listing details you approved and asks about timing, pre-approval and whether they’re working with an agent.
- It offers two showing times from the listing agent’s calendar and books one.
- The listing agent gets the lead details by text right away, with a copy to the team lead if you set one.
Illustrative example of how a call is handled, not a recording of a real customer. The address is made up. Hear full simulated demo calls.
Compliance built into the setup
- Recording and AI disclosure on every call, as Massachusetts requires (M.G.L. c. 272 §99).
- Your brokerage’s name in the greeting, every text and every social post, in line with the board’s advertising rule (254 CMR 3.00(9)).
- Fair Housing: calls and posts describe the property, not the people, and questions about who lives in a neighborhood go to you.
- Photo rights: posts use only photos you have the rights to. MLS photos may be licensed for MLS use only.
- Consent first: no cold calls, no purchased lists, STOP honored on every text. Follow-up goes only to people who asked to hear from you.
- It doesn’t replace you: no price opinions, no contract advice, and it doesn’t stand in for the Mandatory Licensee-Consumer Relationship Disclosure.
General information, not legal advice. Check with your broker of record or an attorney.
What we set up before you go live
We load your current listings and the details you want shared, how leads are routed between agents, your showing rules and openings, and the qualifying questions you want asked. We set how agent-to-agent requests, seller inquiries, rentals and open house questions are handled, and we keep listing details updated as properties go under agreement or sell. You keep your number and forward calls when you don’t pick up, after hours or all the time. Target: live in 7 days from your intake form.
Spring market and September 1
Spring is the busiest season for Massachusetts home sales, and Greater Boston’s September 1 lease cycle makes summer busy for rentals. Eight Eye handles calls through both peaks.
Real estate plans
Everything included. Month to month.
Live in about 7 days. Cancel any month. Social posting on every plan.
Solo Agent
$549/mo
Every call answered while you’re out showing.
- 24/7 answering in your brokerage’s name
- 600 minutes included
- Showings and listing appointments booked
- Social posting included
+ $399 setup · or $5,490/year (save $1,098)
Renews automatically. Cancel anytime. Terms
Details
- 24/7 answering in your brokerage’s name
- 600 minutes included
- Missed-call text-back (once texting is approved)
- Showings, consults and listing appointments booked
- Follow-up texts to opted-in leads
- Review requests after closing
- Social posting included (Instagram and Facebook, approved by you)
- Up to 10 active listings loaded
- Call summaries and a monthly report
Secure checkout via Stripe. Renewal and cancellation details are in our subscription terms.
Best for teams
Team
$349/agent/mo
One team number. Every lead routed right.
- Everything in Solo Agent
- 400 minutes per seat, pooled
- Routing by listing, area or round-robin
- Per-agent monthly report
3-seat minimum ($1,047/mo) · $750 setup + $99 per extra seat · or $3,490/seat/year (save $698 per seat)
Renews automatically. Cancel anytime. Terms
Details
- Everything in Solo Agent, for every agent
- 400 minutes per seat, pooled
- Routing by listing, area or round-robin
- Summaries copied to the team lead
- Per-agent monthly report
- Social posting included (Instagram and Facebook, approved by you)
- Up to 10 active listings per seat
Choose your seats at checkout. The $99 setup for each seat beyond 3 is invoiced after checkout.
Brokerage
$1,997/mo
Office lines, website chat and a growth plan.
- Up to 10 agents, then $129 each
- 3,000 minutes, pooled
- Website AI chat and Google profile care
- Quarterly growth audit
$2,500 setup · or $19,970/year (save $3,994)
Details
- Everything in Team
- 3,000 minutes, pooled
- Up to 3 office lines
- Website AI chat
- Google Business Profile care
- Monthly campaign to opted-in past clients
- Quarterly growth audit and monthly results review by email
- Per-agent routing and response report
- Social posting included (Instagram and Facebook, approved by you)
- Unlimited office listings
Set up on a demo call and billed by invoice.
New agents
New Agent ladder
$49/mo to start
Your first two years, one step at a time.
- Six steps, $49 to $249 a month
- No setup fee, month to month
- Guided onboarding on every step
$49 locked for your first 6 months
Details
Six steps from $49 to $249 a month that follow your journey: branding, lead capture and social posts first, then AI call answering and showing booking as leads come in, then reviews and past-client follow-up once you’re closing. Guided onboarding, no setup fee, month to month, and Launchpad’s $249 is locked for as long as you stay.
See full comparison
| Feature | Solo Agent | Team | Brokerage |
|---|---|---|---|
| Monthly price | $549 | $349 per agent (3-seat minimum) | $1,997 (up to 10 agents, then $129 each) |
| One-time setup | $399 | $750 + $99 per extra seat | $2,500 |
| Pay yearly (2 months free) | $5,490 | $3,490 per seat | $19,970 |
| Minutes included | 600 | 400 per seat, pooled | 3,000, pooled |
| 24/7 answering in your brokerage’s name | ✓ | ✓ | ✓ |
| Missed-call text-back (once texting is approved) | ✓ | ✓ | ✓ |
| Showings, consults and listing appointments booked | ✓ | ✓ | ✓ |
| Follow-up texts to opted-in leads | ✓ | ✓ | ✓ |
| Review requests after closing | ✓ | ✓ | ✓ |
| Social posting (Instagram and Facebook, approved by you) | ✓ | ✓ | ✓ |
| Active listings loaded | Up to 10 | Up to 10 per seat | Unlimited office listings |
| Routing by listing, area or round-robin | – | ✓ | ✓ |
| Summaries copied to the team lead | – | ✓ | ✓ |
| Per-agent monthly report | – | ✓ | ✓ |
| Up to 3 office lines | – | – | ✓ |
| Website AI chat | – | – | ✓ |
| Google Business Profile care | +$199/mo | +$199/mo | ✓ |
| Monthly campaign to opted-in past clients | – | – | ✓ |
| Quarterly growth audit and monthly results review by email | – | – | ✓ |
Social posting is included at no extra charge on all three plans. Overage on all plans is $0.25/min.
The math
Help with the phones, for less
An assistant covers 20 hours a week. Eight Eye covers every hour.
Part-time assistant
$2,415/mo
20 hours a week, their hours only
Eight Eye Solo Agent
$549/mo
24/7, every call answered
New agents start at $49/mo on the New Agent ladder.
Doing it yourself vs. Eight Eye, and the wage source
| On your own | With Eight Eye | |
|---|---|---|
| Calls during showings | Voicemail, or step out on your clients | Usually answered on the first ring, lead texted to you |
| Nights and weekends | Your evenings and Sundays | Answered 24/7 and booked |
| Social posts, videos and carousels | Write, design and schedule them yourself | Made for you, posted after you approve |
| Follow-up and review requests | When you remember | On schedule, every time |
| Help with the phones | A part-time assistant at 20 hours a week is about $2,415/month in wages at the Massachusetts median of $27.86/hour, and only covers their hours | From $549/month, 24/7 |
Wage source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, Massachusetts median hourly wage for secretaries and administrative assistants (except legal, medical and executive). Wages only, before payroll taxes or benefits.
Add-ons
Add what fits your business
Grouped by stage. Turn any of them on when you’re ready.
Get leads
Hot Leads
Coming soonA ranked daily call list, best first
Details
About 1,000 prospects a month in the area you choose, ranked hot-first into a daily call list, with call scripts and a calling plan. Phone and email lookups for the top-ranked prospects, every number checked against the National Do Not Call list and a litigator list. You make the calls yourself; we send a short email sequence in your name to prospects with an email, and take over with texting, answering and booking once someone replies.
For New Agent ladder customers (we suggest turning it on in month 2 or 3), Solo Agent and Team. Prospects, not guaranteed leads. You’ll need your own free National Do Not Call registry access; see the compliance notes. How it works
Coming soon. Hot Leads isn’t available to buy yet. Join the waitlist and we’ll email you when it opens.
Paid Ads Manager
Facebook, Instagram and Google ads, run for you
Renews automatically. Cancel anytime. Terms
Details
We set up and run your Facebook, Instagram and Google ads; you pay the ad platforms directly and set the budget.
- Campaign setup on Meta (Facebook and Instagram) and Google in your own ad accounts
- Ads for listings, open houses, home value offers and your guides
- Lead forms with clear consent, sent straight into your Eight Eye follow-up
- Weekly tuning and a monthly report of spend, clicks and leads
Win listings
Seller CMA and Home Value Report
A seller-ready pricing report in 1 day
One-time charge. Terms
Details
A seller-ready comparative market analysis and listing presentation, built from comps you pull from your MLS, ready in 1 business day.
- Comps you export from your own MLS (we never log in to your MLS), organized with adjustments shown line by line
- A suggested price range with the reasoning written out, for you to review and set
- An estimated seller net sheet
- A branded listing presentation deck with your brokerage's name
- A one-page home value summary you can leave with the seller
Single-Property Website
A web page and QR code per listing
One-time charge. Terms
Details
A dedicated web page for one listing with photos, details, a map, a QR code and a showing request form, live in 2 business days.
- A single-property page with your photos, description, features and map
- A showing request form with clear consent wording, connected to your Eight Eye booking
- A QR code for your sign, flyers and open house
- Your brokerage's name and the Equal Housing Opportunity statement
- Live for 90 days, then switched to a "sold" page you can keep
Close and keep
Transaction Coordination Assistant
Every deadline tracked, offer to closing
One-time charge. Terms
Details
From signed offer to closing: a deadline calendar, a document checklist and on-time reminders to you and your client.
- Key dates pulled from your offer and purchase and sale agreement: inspection, mortgage commitment, appraisal, closing
- A shared deadline calendar and document checklist
- Reminders to you 3 days and 1 day before each deadline
- Status updates to your client, by email or by text if they agreed to texts
- A closing-day checklist
Weekly Market Update Newsletter
A weekly market email in your name
Renews automatically. Cancel anytime. Terms
Details
A short weekly email with local market numbers and your take, sent in your name to contacts who opted in.
- A weekly email for your farm area: new listings, price changes and sales, from stats you export from your MLS or public monthly reports, sources cited
- A short note in your voice, which you approve each week
- Sent to up to 1,500 contacts who opted in, with your postal address, brokerage name and unsubscribe
- A monthly report of opens and replies; replies routed to you
Show all add-ons (15)
Get leads
Buyer Relocation Guide Funnel
Town guides for buyers moving to your area
One-time charge. Terms
Details
Town guides for up to 3 towns, a landing page and a 5-email welcome series for out-of-area buyers who sign up.
- A relocation guide for up to 3 towns you serve: commute, schools data from public state sources, property tax rates and things to do, with sources listed
- A landing page where buyers request the guide, with clear email consent
- A 5-email welcome series in your name to people who request it, with your postal address and unsubscribe
- New sign-ups texted to you and added to your Eight Eye follow-up
Local SEO Pack
Show up when people search your towns
One-time charge. Terms
Details
Get found beyond Google Maps: town pages for your site, your free real estate and directory profiles set up and consistent.
- 4 town or neighborhood pages for your website (or hosted by Eight Eye), written for buyers and sellers searching those areas
- Up to 10 free profiles set up or cleaned up in your own name: Zillow, Realtor.com, Homes.com, Bing Places, Apple Business Connect, Yelp, Nextdoor and others
- The same name, address and phone everywhere
- Search-friendly page structure and data on your pages
- A 90-day check of what's showing up
Expired and FSBO Mail Campaign
Letters and postcards to expired and FSBO owners
Renews automatically. Cancel anytime. Terms
Details
Letters and postcards to expired and FSBO homeowners, designed and mailed for you; printing and postage billed at cost.
- A letter and postcard series written in your voice, with your brokerage's name
- Up to 200 pieces a month to homeowners from your own REDX or Landvoice exports or your Hot Leads list once it opens
- Mailed through a print and mail service; printing and postage billed to you at cost
- A QR code to your home value page so responses come into Eight Eye
Open House Follow-up
Same-day follow-up to every opted-in visitor
Details
Consent wording for your sign-in, a same-day thank-you text and 2 follow-ups to visitors who opted in.
Added to your subscription by our team.
Bilingual Marketing (Spanish or Portuguese)
Your marketing in Spanish or Portuguese
Renews automatically. Cancel anytime. Terms
Details
Your marketing in Spanish or Portuguese each month, checked by a fluent reviewer before anything goes out.
- Up to 8 social posts a month in Spanish or Portuguese
- Listing descriptions and open house flyers in the second language
- One landing page in the second language
- Every piece checked by a fluent reviewer before you approve it
Win listings
Listing Launch
Every sign call answered for 60 days
Details
Listing loaded before the sign goes up, sign calls routed to the listing agent, follow-up to opted-in callers and a caller report, for 60 days.
Added to your subscription by our team.
Google Business Profile care
A Google profile that stays fresh
Details
For Solo Agent and Team. Included in Brokerage.
Added to your subscription by our team.
Close and keep
Sphere Database Cleanup
Your contacts cleaned, tagged and consent-marked
One-time charge. Terms
Details
Your contacts, cleaned up and ready to use: up to 1,000 contacts de-duplicated, tagged and marked with who agreed to what.
- Up to 1,000 contacts from your phone, email and spreadsheets, combined and de-duplicated
- Tags for past clients, sphere, leads and vendors
- Consent status for each contact: who agreed to texts, to emails, or neither
- Homeowner details from free public records, such as property address and year bought
- Imported into your CRM or a Google Sheet, plus a consent-friendly invite you can send to people who haven't opted in
Seasonal Pause
Pause your plan, keep your setup
Details
Up to 3 months in any 12 on Solo Agent and Team. Your number, call flow and listings stay saved, and calls get message-taking (and text-back once texting is approved).
Added to your subscription by our team.
Add-ons with an “Add it” checkout can be bought right away. For the others, email support@eighteye.ai and our team adds them.
Compliance and costs
Every add-on follows the same rules as our plans: no automated calls or texts to anyone who hasn’t given consent, CAN-SPAM-compliant email with your postal address and unsubscribe, Fair Housing-safe ads and copy (housing ads run in the platforms’ housing categories, with no targeting by protected traits), and your brokerage’s name on every ad and piece of marketing. Ad spend, printing and postage are paid by you, at cost. We don’t promise any number of leads or deals.
Add-ons are added to your subscription by our team when there’s no checkout: email support@eighteye.ai or ask on your demo. Overage on all plans is $0.25/min.
Not in real estate? See our general plans. Social posting is included only in the real estate plans.
Free guide
AI for Real Estate Agents and Brokers
A plain-English playbook: free fixes for missed sign calls, slow follow-up, open houses and reviews, the compliance questions to settle first (TCPA, do-not-call, Fair Housing, broker name), and which plan fits a solo agent, a team and a brokerage.
About 15 minutes to read. Web page and PDF.
Free · Done by our team
Request a Free AI Growth Audit
We’ll look at your Google listing, your website on a phone, your reviews and what a caller gets when you can’t pick up, and email you a ranked list of fixes within 2 business days.
Frequently asked questions
Can it answer questions about my listings?
Yes, using only the details you approve for each listing. We update them as listings go under agreement or sell.
Can it route leads to specific agents?
Yes. It routes by listing, area or round-robin, as you set it up, and can copy the team lead or broker on every summary.
Does it qualify buyers?
It asks your qualifying questions, such as timing, pre-approval, areas and whether they already have an agent, and records the answers.
Will it say it’s an AI?
Yes. Every call opens with the recording and AI disclosure Massachusetts requires, in your brokerage’s name.
Does it make cold calls or text purchased lists?
No. Eight Eye answers calls people make to you, texts back people who called you (once texting is approved), and follows up only with people who agreed to hear from you.
Does it answer leads that come in by email or inside a portal app?
No. Eight Eye covers calls to your number (and, once texting is approved, texts back callers). Portal leads that call your number are covered. For email and in-app leads, turn on the portal’s own instant reply.
Does it connect to showing services?
Not directly today. It books onto your own calendar, and for listings that run through a showing service it takes the request and texts the listing agent.
Is social posting really included?
Yes, at no extra charge on Solo Agent, Team and Brokerage. We make posts for new listings, open houses, just-solds and market updates, plus short listing videos and photo carousels from your own photos, and post them to your Instagram (business or creator account) and Facebook Page. Every post waits in your approval queue until you approve it, names your brokerage (254 CMR 3.00(9)) and uses Fair Housing-safe wording. We only use photos you have the rights to; MLS photos may be licensed for MLS use only. Social posting isn’t part of our general Starter plan.
Which social platforms do you post to?
Instagram and Facebook. Ask us on your demo about any other platform before you count on it.
How does it handle Fair Housing questions?
It describes the property, not who lives nearby. Questions about neighborhood demographics or “who lives there” go to you.
Can it speak Spanish and Portuguese?
Not yet. Eight Eye answers in English today. Spanish and Portuguese are on our roadmap, and we’ll offer them only after they’re fully tested.
How much does it cost?
Solo Agent is $549/month plus $399 setup. Team is $349 per agent per month (3-seat minimum) plus $750 setup and $99 per extra seat. Brokerage is $1,997/month for up to 10 agents plus $129 per extra agent, with $2,500 setup. All are month-to-month with no contract, and yearly plans are the price of 10 months. Overage is $0.25/min.
Local pages: Real Estate in Medford, MA. See all service areas. Questions? (774) 613-1135 · support@eighteye.ai
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See how Eight Eye can grow your business
Book a 20-minute demo. We’ll show you exactly how calls, bookings, follow-up and review requests would work for your business.
Book a Demo →